The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft Category: User-Generated Content
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client: McDonalds Corporation Category: User-Generated Content
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: User-Generated Content
Adobe Make The Cut
Agency: Edelman / San Francisco + Adobe / San Jose
Client: Adobe Category: User-Generated Content
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: User-Generated Content
Award:
2018 Branded Entertainment Silver Pencil
Agency:
McCann / London + Craft/McCann / London + MRM/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Annual ID:
OS_BE18039S
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client:
McDonalds Corporation
Title:
Szechuan Sauce Returns.
Category:
User-Generated Content
Annual ID:
OS_BE18040B
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Annual ID:
OS_BE18121M
Award:
2018 Branded Entertainment Merit Award
Agency:
Edelman / San Francisco + Adobe / San Jose
Client:
Adobe
Title:
Adobe Make The Cut
Category:
User-Generated Content
Annual ID:
OS_BE18122M